2024 State of the Union Address Draws Over 32 Million Viewers
NEW YORK – March 8, 2024 – An estimated 32.2 million people watched President Joe Biden’s 2024 State of the Union address on Thursday, March 7, according to Nielsen. Of the 32.2 million viewers that...
View ArticleGracenote Resolves Viewer Frustration Around Where, When and How to Watch...
Gracenote Program Availability Data helps viewers find and watch the streaming TV, movies and live sports content they want across all services NEW YORK – March 13, 2024 – Gracenote, a Nielsen...
View ArticleAnil Goel Named Chief Engineering Officer of Nielsen
New York – March 18, 2024 – Nielsen, the global leader in audience measurement, data and analytics, announced today that Anil Goel has joined Nielsen as the Chief Engineering Officer. As Global Chief...
View ArticleLyft taps Nielsen to Drive Advertising Insights
First of its kind agreement combines Nielsen ONE Ads and Brand Impact for unique view of in-app advertising NEW YORK – March 21, 2024 – Nielsen, a global leader in audience measurement, data and...
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New Zealand’s top 20 highest spending advertisers of 2023 revealed in latest...
Auckland, New Zealand – March 27, 2024 – Data released today by Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in...
View ArticleNielsen and Circle City Broadcasting Renew Local TV Measurement
Multi-year deal now includes Over the Top measurement NEW YORK – March 27, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City...
View ArticleGracenote Speeds FAST Channel Deployment in the U.S.
Gracenote FAST Program helps content owners and providers accelerate go-to-market for FAST channels New York, NY – April 3, 2024 – Gracenote, the content data business unit of Nielsen, has expanded...
View ArticleCineverse Teams Up with Gracenote to Vastly Expand Search Capabilities for...
Gracenote Entertainment Metadata Helps cineSearch’s Ava Chatbot Solve Significant Consumer Problem of Figuring out What to Watch LOS ANGELES – APRIL 8, 2024 – Cineverse (NASDAQ: CNVS), an innovative...
View ArticleBusiness Group on Health Honors Nielsen With Best Employers: Excellence in...
Nielsen Also Cited for Excellence in Health Equity and Excellence in Global Health & Well-being TUCSON, Arizona, April 9, 2024 – Nielsen will be one of 54 employers honored today with the...
View ArticleWomen’s College Basketball Championship Game Draws Record-Breaking 18.9...
South Carolina-Iowa matchup becomes most-watched basketball game — at any level — since 2019. New York – April 9, 2024 — An estimated 18.9 million viewers watched the NCAA Women’s Basketball National...
View ArticleNielsen releases its 2024 Annual Marketing Report surveying global marketers...
The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI NEW YORK – April 25, 2024 – Nielsen, a global...
View ArticleNielsen data reveals Australia’s top travel trends and the brands spending...
Industry’s biggest ad spenders revealed as travel marketing budgets jump 8% quarter-on-quarter Top local and overseas destinations revealed Most popular Aussie travel websites The winners and losers...
View ArticleNew 2024 Nielsen Report: Asian American Audiences Spend Nearly Equal Time on...
Study reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population NEW YORK – May 1, 2024 – Nielsen, a global leader in audience...
View ArticleNielsen Releases ‘The Record’: Quarterly Insights on How U.S. Audiences...
Powered by Nielsen and Edison Research, audio listening trends will help advertisers, broadcasters and podcasters engage the right audiences. NEW YORK – April 30, 2024 – Nielsen, a global leader in...
View ArticleSAG-AFTRA to License Nielsen Streaming Data
NEW YORK – May 2, 2024 – SAG-AFTRA, the American labor union that represents more than 160,000 professionals in the media and entertainment industries and Nielsen, a global leader in audience...
View ArticlePartha Sengupta named new leader of Nielsen’s Global Capability Centers
New York – May 2, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced that Partha Sengupta is Managing Director and leader of its new Global Capability Centers...
View ArticlePBS to Provide Dynamic Local Audience Data to Member Stations
Nielsen Local Dashboards fully funded by major CPB grant ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member...
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Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison...
Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by media company. Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent...
View ArticleLatest Nielsen data shows Thai ad spend up 4% on same period last year
Media spend rises, with social, cinema, online and outdoor leading rise Thai media spend up 1,355 million baht from 2023 to 2024 8 out of 10 marketers say increase is due to social media spend Linear...
View ArticleAustralia remains NZ’s top travel destination according to latest Nielsen data
Plus, the brands spending big to attract Kiwi tourists Industry’s biggest ad spenders revealed as travel marketing budgets jump 2% Top local and overseas destinations revealed Most popular NZ travel...
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